Niches that convert for Nigerian D2C
Beauty, food, fashion, and gadgets keep showing up because people already film them. The brief still has to be specific.
The categories that travel are the ones people already record without being asked. Getting ready, opening a delivery, trying a flavour, showing a fit. A brand in those categories is hiring a habit, not inventing a format.
A niche tag on a profile is a filter, not a promise. Five tags is the cap on a brief so the ask stays readable. 'Lifestyle' alone will attract everyone and fit no one. 'Deodorant for humid commutes' will attract the right three people.
Match the creator's city when the product depends on it. A face cream does not care. A restaurant, a shop opening, or a fabric that has to be touched does. The location on the card is there for that reason.