What a fifteen-second video is worth in naira
Rates move with niche, usage, and how hard the product is to explain. The offer should say the number out loud.
There is no national price for a fifteen-second video. A skincare routine in Lagos and a hardware demo in Aba are not the same afternoon. What creators can do is publish a starting rate. What brands should do is treat that number as the opening, then write the real price into the offer.
Usage changes the price more than length does. A clip for one organic post is not a clip you will run as a paid ad for six months. Say which one you are buying. Creators price the second one higher because it is doing a media buy's job.
Put the number in the offer, not in a later chat. Escrow is calculated from that number, plus the 12 percent fee. A rate that lives only in WhatsApp is a rate you will argue about when the video is already shot.